About RIVVD
RIVVD was created for the people who don't just watch life happen. They get out there and live it.
Our story
Powered by Extreme Tires, RIVVD brings together the energy of the road, the water, the track, and everything in between. It's an apparel and lifestyle brand inspired by the people, passions, and moments that make life worth remembering.
From early mornings on the boat to race days, weekends with the family, cheering from the sidelines, and the everyday moments in between, RIVVD is made for living fully.
The mindset
RIVVD represents a mindset. Our collections are inspired by real life, not one particular lifestyle.
For the dad who never misses a game.
For the racer who lives for the next lap.
For the boater who would rather be out on the water.
For the family that turns every weekend into an adventure.
For the people who make the most of wherever life takes them.
From race day to family time, from the sidelines to the streets and from the dock to the open water, RIVVD creates gear for the lifestyles we live and the passions we follow.
Powered by Extreme Tires
RIVVD was born from the same entrepreneurial spirit behind Extreme Tires, a company built around getting people where they want to go.
That foundation continues with RIVVD, but the journey goes beyond tires and wheels. The destinations. The memories. The people beside you. The experiences that become stories.
RIVVD is for those moments.
RIVVD crew
Real riders, real mud, real miles. This is how the RIVVD crew lives extreme.
Welcome to RIVVD
Get out. Go somewhere. Make memories. Wear what represents how you live.
